- RENO, Nev., Aug. 1 /PRNewswire-FirstCall/ -- IGT (NYSE:IGT) , a world leader in
gaming machine production, is joining with the nation's casino industry to
sponsor the eighth annual Responsible Gaming Education week August 1-5.
Organized by the American Gaming Association, this year's event will include the
launch of a national responsible gaming awareness wristband campaign. The
theme of this year's campaign, "We're Banding Together to Keep it Fun", links all
stakeholders -- operators, manufacturers, gaming customers, regulators,
legislators, treatment professionals and others -- in a common effort to promote
responsible gaming.
"Corporate social responsibility is a cornerstone of IGT's business practices and
is reflected in our formal IGT Responsible Gaming Program and policy," said TJ
Matthews, IGT's Chairman and CEO. "This year's campaign has provided us with
a unique opportunity to join others in expanding awareness of responsible
gaming."
The gaming industry believes that employee education and involvement are
critical to the success of Responsible Gaming Education week. Employees can
transfer their knowledge to the general public in the course of daily activities.
Employee participation will also involve co-workers, family and friends, which will
further raise awareness of the issue.
The "Keep it Fun" awareness wristbands allow gaming stakeholders to show
their support for responsible gaming awareness and to make a charitable
donation that will benefit responsible gaming programs and research. Proceeds
from the sale of the wristbands will be donated to the National Center for
Responsible Gaming, a national organization devoted exclusively to public
education about and funding of peer-reviewed research on disordered gambling.
IGT (www.igt.com) is a global company specializing in the design, development,
manufacturing, distribution and sales of computerized gaming machines and
systems products.
Source: IGT
CONTACT: Connie Jones of IGT, +1-406-585-6720, Connie.Jones@igt.com
Web site: http://www.igt.com/
- The game of poker continues to make new millionaires but many more are being made behind
the scenes
PRWEB) August 2, 2005 -- TC Shannon http://www.games-videopoker.com
Poker affiliates are laughing all the way to the bank these days as online poker has exploded
with the popularity of shows like the World Series of Poker and the World Poker Tour.
The concensus on the net is an "affiliate program" isn't a real business but with so many
people playing poker, there is a LOT of money to be made. Online poker rooms realized from
the beginning that word of mouth just wasn't going to be enough to keep the players coming,
but with thousands of affiliates things change in a hurry.
Some poker affiliates are now making well over 500,000 per year by promoting their favorite
poker room. Now...not every affiliate is making this kind of money but you would probably be
surprised at how many actually are.
It's estimated that Party Poker has over 50,000 affiliates promoting their site ALL the time, 24
hours a day 365 days a year. You really don't need word of mouth when you have that kind of
The poker rooms pay either a percentage of the profits (25-40 %) or some will pay a bounty per
player between $65-$150 depending on the poker room. Most affiliates prefer the percentage
which is supposed to be based on the "life" of the player that signed up but recent controversy
has popped up on poker forums across the net when partypoker changed their "affiliate
agreement".
Apparently, partypoker has decided that if your player doesn't play for 60 days he/she is no
longer your player and your percentage is null and void. If this is true and I'm not saying it is,
then the life of the player doesn't mean a hill of beans. I know that I dont always play at the
same room every 60 days, sometimes I might go 3 or 4 months playing at pokerroom before i go
back to play at party.Needless to say, it has stirred up a growing hornets nest of angry affiliates.
I'm sure PP has enough brand recognition now that it wouldn't matter if they lost a few good
affiliates here and there but......If 30-40 % got pissed, it could change the whole swing of
pokertraffic on the net. They might not be the largest room on the net anymore.
Let's throw some numbers around and see what would happen if 100 super affiliates that
average 500 players a month all of a sudden redirected traffic. Thats 50,000 players gone to
another poker room. This is the kind of power that affiliates have on the internet and
personally....I think it's a good thing.
My affiliate manager personally told me he has guys making
over 100k per MONTH! How's that for an annual salary, that's a cool 1.2 million dollars a year.
With that much money on the line it's no wonder they employ full time managers just to take
care of affiliates needs. It also goes to show just how much money these casino's and poker
rooms are making. The power of the internet, don't you just love it?
http://www.games-videopoker.com
